Thursday, 3 May 2007

Promoting your Home Business

Promoting your Internet home business is one of the most important steps to becoming successful, and should be treated as such. Aside from the amount of time it takes in the beginning (i.e., coming up with the idea for your business, figuring out your exact service or product, creating a work space, hiring employees, and finding the funding for everything), spending a significant amount of time on promoting is crucial. How is your business going to succeed if no one knows about it? It isn’t going to promote itself, after all.

Once you’ve finished working out the kinks of your home business, you need to develop a plan for promoting your Internet business. Here are some key points to consider:

1. Who is your target customer base? If your business is web design, a good start for a customer base would be would be other businesses looking to create company websites. The idea is to advertise in places these businesses, or the people who work for them, will see you. The idea is not to advertise, say, on a website about gardening operated by your sister-in-law. Sure, it may save you some money, but in the long run, who’s going to see it? Which brings us to our next point.

2. How much money can you afford to invest in promoting your business? Those of you who have thus far been successful in your Internet business will have more money to spend than those of you who have just started. Still, there are inexpensive ways for promoting your Internet business. Consider websites that allow you to build free websites of your own, such as Yahoo! Geocities, taking out ads in your local classifieds, and most importantly word-of-mouth. Later, when you have more money, you can invest in your own business website, business cards, and even pay for advertising space on other major websites.

3. How much time can you afford to invest in promoting your business? Consider the number of people (employed by you or just eager to help) that you’ll rely on. Is it just you and maybe a friend? If so, you’ll want to zone in on two or three ideas for promoting your Internet business that are the most likely to get your business in the public’s eye. Have a few more people to work with? Then try assigning each person a promotion project.

Promoting your Internet business will not be easy in the beginning—just like every other step in making your Internet business dream a reality, it will take hard work and dedication. Use these points to help you in promoting your Internet business in an organized manner, and soon your business will start promoting itself!

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